The latest data shows that Google processes over 99,000 searches every single second and this makes more than 8.5 billion searches a day, with the current digitalization across the world, there are no longer clients seeking a referral from modern accountants, they head to google for more data. Here is how google or other search engines will help you to increase your business.
Search Engine Optimization:
Search Engine Optimization (SEO) is the process of optimizing your website to be more easily found on Google when people search for keywords relevant to your business. The recent data shows that almost half of the product searches begin on google which means that if you’re looking to start with SEO, improve your local SEO rankings.
To do this, it can be set up on Google My Business, which is just a free business profile for your firm. By doing so, you’re giving Google relevant information about your firm which helps improve your chance of ranking for popular local keywords.
Google Reviews:
Getting Google reviews will help accountants to rank more favorably in local Google search results and more likely it helps to select a firm that has positive reviews than one with no reviews at all.
You can request reviews from customers by sharing a URL specific to your business and you can encourage your customers to spread the word about your business through Google reviews with these best practices.
- Verify your Business Profile: This makes your business information show up on Maps, Search, and other Google services. To respond to a review, you must have a verified business.
- Remind customers to leave reviews: Let them know it’s quick and easy to leave reviews. Business owners shouldn’t offer incentives to customers to leave reviews. You can also get customers to leave reviews if you create and share a link.
- Reply to reviews to build customer trust: Your customers will notice your business values their input if you read and reply to their reviews.
- Value all reviews: Reviews are useful for potential customers when they’re honest and objective. Customers find a mix of positive and negative reviews more trustworthy. You can always respond to a review to show the customers.
