The financial planning industry in Australia is showing strong signs of resilience in 2025 after several years of disruption. With rising client demand, stabilising adviser numbers and improving revenue performance, the sector is entering a phase of renewed confidence and momentum.
Client Growth Signals a Strong Rebound
The industry experienced significant recovery this year, with financial advisers gaining around 300,000 new clients. This marks a meaningful rebound after earlier declines and highlights the increasing reliance Australians have on professional financial advice amid shifting economic conditions.
Improved Revenue Performance Across Advisory Firms
Financial results have strengthened across the sector:
- 83% of advisory firms reported revenue growth in 2025
- The median ongoing advice fee reached AUD 4,668, an 18% increase from 2024
These improvements indicate a more profitable and stable environment for financial advisers.
Stabilisation in Adviser Numbers
The number of registered financial advisers has begun to stabilise after years of contraction. Growth in adviser numbers during FY2024–25 exceeded the slower pace of the previous year, signalling renewed confidence as the industry adjusts to earlier regulatory and structural changes.
Ongoing Industry Consolidation and Larger Firm Models
Industry consolidation continues to shape the financial planning landscape. Larger advisory groups and integrated wealth-management firms are expanding through mergers and acquisitions, allowing them to:
- Gain efficiencies and economies of scale
- Broaden their service offerings
- Strengthen technology, compliance and client experience
This shift is creating stronger, more competitive advice businesses.
Retirement and Superannuation Advice Driving Demand
Australia’s ageing population and the increasing complexity of retirement planning are driving sustained demand for:
- Superannuation advice
- Retirement income strategies
- Long-term financial planning
These areas remain core growth drivers for advisers in 2025.
2025 Marks a Renewed Phase of Growth and Stability
Overall, 2025 represents a year of rebound, consolidation and growing demand in Australia’s financial planning sector. Rising client engagement, stronger adviser performance and continued structural evolution are positioning the industry for a more resilient and sustainable future.
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Credits
Ratheesh, Wealth Management Team